Overview of AdTag's technologies
AdTag combines mobile technology and advertising intelligence analytics to measure and increase the ROI of advertising expenditure in a real-time environment. AdTag's proprietary technologies consist of:
Analytics Storehouse
AdTag's capability to boost sales through Print advertisements starts with its web-based real-time analytics storehouse. It directly addresses the lack of measurement in the print media by providing advertisers and their advertising agencies with the ability to continually track the effectiveness of each advertisement and take the necessary action to increase sales performance.
Granular data is captured real-time from consumer response and compiled through AdTag's proprietary web-based analytical engine. Each client has 24/7 access to its own set of data via a secure interface. Results are graphically displayed through dynamic eye-catching charts.
AdTag's rigorous quantitative and analytical processes provide advertisers with detailed insights and the ability to re-strategize their media placements even mid-campaign. Conventional methods from research houses take 6 - 8 weeks to measure the results of a campaign and are often conducted after the conclusion of each campaign which limits advertisers from taking proactive measures to maximize their advertisement investment.
Companies use the AdTag historical storehouse to evaluate campaigns based on media, size, color, type, dates and creative content. Such real-time analytics storehouse is not offered by its competitors.
Back to top
Mobile Message Management Platform
Advertisers have direct online access to self-configure and manage response messages to be sent to consumers based on their demographic profile and advertised product. Different messages can be sent for each day of the week.
Back to top
Mobile Ad Serving Engine
Consumers who respond to an "AdTagged" advertisement receive customized response messages according to their demographic profile. AdTag's proprietary automated response engine handles different message types based on pre-defined business rules.
Unlike most mobile advertising platforms which continually send advertisements to a list of pre-subscribed users, AdTag only serves mobile advertisements to consumers each time they solicit a direct response. This "pull" advertising methodology yields better engagement and higher lead conversion.
Back to top
Lead Generation Module
Consumers who are interested in the advertised product or promotion, use an SMS reply trigger to immediately receive additional information from the advertiser in the form of automated responses (SMS, MMS, Audio, Video & Call Backs) from AdTag's Permission Based lead generation platform.
Back to top
Interactive dialogue engine
AdTag's technology is integrated with an interactive SMS dialogue engine named AIME (pronounced Ay Mee). It recognizes natural language as well as slang so that it can conduct human-like dialogues via SMS. AIME is Unicode compliant and therefore supports x-byte characters sets: Chinese, Japanese, Korean, Vietnamese, Arabic, etc.
Back to top
Online AdBank Repository
Consumers who respond to AdTag tokens, a.k.a. AdTaggers, have free personal login access to AdTag's community web portal. Each consumer may use the community portal as a personal web repository for the advertisements that he/she previously tagged in the Print media. This provides advertisers with an additional opportunity to capture the interest of the consumers via the AdTaggers web portal: www.adtaggers.com
Back to top
Prize Allocation engine
The AdTag system includes a multi-tier random prize allocation engine. This allows AdTag and its clients to load prizes that are distributed to consumers for single and multiple campaigns. AdTag attracts a broader consumer base including prospects, potential buyers as well as influencers thus providing advertisers with a constant floating base to sell to and generate leads from.
Back to top
