AdTag is an unprecedented business that benefits Advertisers, Consumers, Media Owners as well as Telco Operators.

Value to Advertisers

• Increase in consumers (prospects and future buyers) who see and respond to advertisements.
• Retain readers' attention on each advertisement space.
• Immediate lead generation and higher sales conversion.
• Real-time measurement to continually monitor the Return-On-Investment (ROI) of advertising expenditure. Conventional methods take 6-8 weeks to measure the effectiveness of a campaign and are often conducted at the end of each campaign.
• A universal consumer interactive platform across different media.
• Automatically capture consumers' interests through 3 simultaneous channels:
  • Physical advertisement - newspapers & magazines
  • Branded message from AdTag's interactive mobile message platform
  • Online advertisement bookmark through AdTag's free community portal
• Access to a 24/7 analytics storehouse that keeps historical and existing performance of advertisements and campaigns.

Benefits to Consumers

• Participation DOES NOT require consumers to disclose any personal information. No OPT-IN.
• Real-time access to advertisers' product information and promotional offers.
• Simple communication via consumers' mobile device.
• No mobile application to download, install and learn.
• No technology barrier.
• NO SPAM: AdTag DOES NOT broadcast unsolicited messages to consumers.
• Free personal login to community web portal (www.adtaggers.com) where all tagged ads sent in by a user can be accessed as a personal online bookmark for ads.

Although global print advertising expenditure in 2007 was USD 183Bn, the print advertising market share is slowly shrinking, eroding primarily to on-line advertising (2007: USD 33Bn). Print media owners are eagerly searching for innovative ways to provide higher interactivity as well as ROI accountability to their advertisers.

• AdTag acts as a speed bump in print media that catches higher readers' attention.
• Provides a uniform interface for mass consumers.
• Drives higher readership of the publications and advertisements.
• Real-time feedback on the consumer response patterns for each publication.

Value to Telco Operators

• New revenue channel for Mobile Advertising from Print advertisements.
• AdTag's trigger mechanism simplifies and accelerates data usage as well as premium contents: MMS, Music and Rich content.
• Increases Average Revenue Per User (ARPU).